Hudson Square Tower With a French Accent

By Jane Margolies – October 22, 2018

Françoise Raynaud, a Parisian architect, has created a 30-story condo designed both to loom over and blend in with its fast-developing downtown neighborhood.

Despite all the construction cranes that can be spotted around New York City, it is still the rare woman who gets to design a major building in this town.

Annabelle Selldorf and the late Zaha Hadid realized various high-profile New York projects. Now, as the lead architect for Greenwich West, a 30-story condominium rising in Hudson Square, Françoise Raynaud joins the select group.

Mrs. Raynaud, 59, is based in Paris and relatively unknown here, but she has made a name for herself at home with public and private projects, including libraries, cinemas, corporate headquarters and housing. She founded her own firm in 2005, after nearly two decades working for starchitect Jean Nouvel, much of it heading up his projects in Asia.

“I was the specialist of towers in the office,” she said in an interview in Greenwich West’s sales gallery, which will open in late October.

The new building will indeed loom over its neighbors in tiny, fast-changing Hudson Square, which is tucked into the western edge of Manhattan between Greenwich Village, SoHo and TriBeCa. Once a manufacturing district known for its printing plants, the area has lately attracted media, technology and advertising firms. Disney is relocating its New York headquarters there, and a 2013 rezoning intended to encourage residential development has spawned a wave of luxury projects.

When the developers couldn’t buy buildings on either side of their site, they purchased air rights on the block that enabled them to build 30 stories. CreditRendering by Familiar Control

Greenwich West’s developers — Strategic Capital, Cape Advisors and Forum Absolute Capital Partners — sought as large a footprint as possible for their building, which fronts on both Charlton and Greenwich Streets. When attempts to purchase low- and mid-rise structures on either side of their L-shaped site were unsuccessful, they bought up air rights on the block so they could maximize the size of their building.

The entrance will be on Charlton, opposite the Children’s Museum of the Arts. Retail space will occupy the ground level on Greenwich, facing the multi-block UPS building, whose low-rise profile is one reason half of the 170 apartments in Greenwich West will have Hudson River views.

Height aside, Mrs. Raynaud — whose firm is named Loci Anima, Latin for “the soul of place,” reflecting her interest in designing buildings that relate to their surroundings — sought to make Greenwich West feel like a part of its neighborhood. Its classic New York setback form will be faced in brick and have a regular grid of oversize windows.

The bricks will be light gray, extra-long, and assembled in geometric patterns that the architect calls “a kind of scarification.” Darker, metallic-looking glazed bricks will frame the window openings. The building has rounded, or squircle, corners for a softer effect and, perhaps, a whiff of Art Deco — which, after all, originated in France.

Rounded motifs will continue inside the building, where another French architect, Sébastien Segers, has overseen the interior design. Baseboard moldings, kitchen counters and even electrical switch plates will all have curved edges and corners.

The apartments, which range from 500 to just over 2,200 square feet, are mostly one- and two-bedroom units. They start at $965,000 and currently max out at $5.5 million — prices the developers call “affordable,” at least when compared with those of some other luxury buildings nearby.

For design elements, the counters on kitchen islands have curved corners and baseboard moldings have rounded edges. CreditRendering by Familiar Control

And Mrs. Raynaud isn’t the only woman working to make it happen. Plaza Construction, the general contractor for Greenwich West, said that 25 percent of its employees are female — which exceeds the proportion of women working in construction nationally (9.1 percent) and locally (around 7 percent).

Plaza recently reworked the standard construction sign to be more inclusive. Instead of “Men at Work,” Plaza’s diamond-shaped orange and black sign, affixed to the construction shed at Greenwich West, proclaims, “Men and Women at Work.”